Who we are

Red Media Africa (RED) is Africa’s leading omni-media company with a focus on youth. It holds a network of premium media companies built across media tools and platforms.
The three divisions - Communication, Content and Development - are run through three companies that are registered and managed independently.
Our Communication Division holds Red Communication, Red Marketing, Small & Medium and StateCraft; while our Content Division holds the Y! brands, including Y! TV, Y! Radio, Y! Magazine, YNaija.com, Teen Y!, Y! 2015, the Y! Tech 100 and the Y! Annual Black Ball/Y! 100 Most Influential List.
We also anchor a development firm, The Future Project, which co-presents Africa's leading youth platform, The Future Awards Africa, and other projects including the Nigeria Symposium for Young & Emerging Leaders, 100,000 Jobs and #StartupsAfrica.
We are excited to defy norms and are proud to change the narrative of what is possible using the media, harnessing the relentless spirit of our people.


The media company to reach and inspire the largest number of African youth at any time.

Our People

We are invested in building a global team of superstars committed to leading thought, distinguished by discipline, setting new standards and pushing the boundaries of what is possible. This is who we are.

The RED People Statement

Our Mission

We tell stories, drive agenda and build movements that excite and empower an evolving generation of Africans, using the limitless possibilities of the media.

Our Values

S-peed – We go faster than anyone else

H-onour – We keep our word

E-mpowerment – We unleash your highest potential

E-xcellence – We hold ourselves to the highest standards

R-elentlessness - We don’t stop until it is done

JOY - We do it all with hearts full of gladness!