Blackberry – Campus Tour Campaign

As part of our mandate in managing the Youth Strategy for BlackBerry in Nigeria the client desired a series of concerts to engage the campus market and young professionals across Nigeria.

What we delivered
  • A successful series of concerts with high profile artistes and thousands of students in attendance.
  • Recorded more than 6.000 students at concert in Port Harcourt and averaging a minimum of 3,000 students per school.
  • Broke the records for student participation in the schools where concerts were hosted.
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  • Tayshira Santa Maria Manager, Blackberry Africa

    “If there be an organization that knows how to throw it down for a brand activation hitting unbeatable numbers, creating genuine excitement amongst participants, Red Media has got it.”