Blackberry – Campus Tour Campaign

As part of our mandate in managing the Youth Strategy for BlackBerry in Nigeria the client desired a series of concerts to engage the campus market and young professionals across Nigeria.

What we delivered
  • A successful series of concerts with high profile artistes and thousands of students in attendance.

  • Recorded more than 6.000 students at concert in Port Harcourt and averaging a minimum of 3,000 students per school.

  • Broke the records for student participation in the schools where concerts were hosted.

“If there be an organization that knows how to throw it down for a brand activation hitting unbeatable numbers, creating genuine excitement amongst participants, Red Media has got it.”

Tayshira Santa Maria,
Manager, Blackberry Africa