BlackBerry – Campus Tour Campaign

As part of our mandate in managing the Youth Strategy for BlackBerry in Nigeria the client desired a series of concerts to engage the campus market and young professionals across Nigeria.

What we Delivered

  • A successful series of concerts with high profile artistes and thousands of students in attendance.
  • Recorded more than 6.000 students at concert in Port Harcourt and averaging a minimum of 3,000 students per school.
  • Broke the records for student participation in the schools where concerts were hosted.
  • “If there be an organization that knows how to throw it down for a brand activation hitting unbeatable numbers, creating genuine excitement amongst participants, Red Media Africa has got it.”
    Tayshira Santa Maria
    Manager, BlackBerry Africa