Blackberry – Campus Tour Campaign
As part of our mandate in managing the Youth Strategy for BlackBerry in Nigeria the client desired a series of concerts to engage the campus market and young professionals across Nigeria.
What we delivered
A successful series of concerts with high profile artistes and thousands of students in attendance.
Recorded more than 6.000 students at concert in Port Harcourt and averaging a minimum of 3,000 students per school.
Broke the records for student participation in the schools where concerts were hosted.
“If there be an organization that knows how to throw it down for a brand activation hitting unbeatable numbers, creating genuine excitement amongst participants, Red Media has got it.”