BlackBerry – Campus Tour Campaign

As part of our mandate in managing the Youth Strategy for BlackBerry in Nigeria the client desired a series of concerts to engage the campus market and young professionals across Nigeria.

What we Delivered

  • A successful series of concerts with high profile artistes and thousands of students in attendance.
  • Recorded more than 6.000 students at concert in Port Harcourt and averaging a minimum of 3,000 students per school.
  • Broke the records for student participation in the schools where concerts were hosted.