The Future Awards Africa – #StopEbola Campaign

In response to the global efforts to raise funds to fight the deadly Ebola disease, TFAA launched the #StopEbola campaign. Its focus was to engage 1 million young people across Africa via a crowdfunding site to donate towards the effort.

What we Delivered

  • A successful Thunderclap campaign with Africa’s A-list celebrities, which had a direct social reach of at least 3,193,088 people.
  • Combined reach of over 25 million young Africans through continental media partners.
  • It also facilitated the donation of a minimum of $25 directly to the United Nations Ebola Response Fund via www.stopebola.com and www.thunderclap.it/projects/18394-join-us-stopebola
  • An E-Collective of 100 of Africa’s respected youth leaders and celebrities were assembled to headline the campaign using their personal pages on social media platforms – Twitter, Instagram and Facebook.
  • At the awards, a haute couture dress by renown Nigerian designer, Lanre Da Silva Ajayi was auctioned at the price of N1million in support of the campaign.
  • “Just when the world has begun to pay attention to Africa as a destination for rapid growth and investment, we cannot allow Ebola define the narrative. We need to put a stop to this immediately, and young people need to take the lead just as The Future Awards Africa has.”
    Omotola Jalade-Ekeinde
    Time 100 Honouree