The Future Awards Africa – #StopEbola Campaign
In response to the global efforts to raise funds to fight the deadly Ebola disease, TFAA launched the #StopEbola campaign. Its focus was to engage 1 million young people across Africa via a crowd funding site to donate towards the effort.
What we delivered
A successful Thunderclap campaign with Africa’s A-list celebrities, which had a direct social reach of at least 3,193,088 people.
Combined reach of over 25 million young Africans through continental media partners.
It also facilitated the donation of a minimum of $25 directly to the United Nations Ebola Response Fund via www.stopebola.com and https://www.thunderclap.it/projects/18394-join-us-stopebola
An E-Collective of 100 of Africa’s respected youth leaders and celebrities were assembled to headline the campaign using their personal pages on social media platforms- Twitter, Instagram and Facebook.
At the awards, a haute couture dress by renown Nigerian designer Lanre Da Silva Ajayi was auctioned at the price of N1million in support of the campaign.
“Just when the world has begun to pay attention to Africa as a destination for rapid growth and investment, we cannot allow Ebola define the narrative. We need to put a stop to this immediately, and young people need to take the lead just as The Future Awards Africa has.”