GenVoices – The “100,000 Voices” Launch
With just two weeks to the date of the rally, GenVoices approached RED. Their event – for 100,000 participants - was cancelled by the authorities and they needed an equally impactful event that would launch its brand and capture the attention of the nation.
What we delivered
- A 4-hour live telethon and studio event that had Nigeria’s most respected national and youth leaders from the geo-political regions, as well as an injection of A-list celebrity to ensure popular buy-in.
- An estimated 10 million viewers on TV and online with live feeds from Abuja and Skype-ins from 3 states and 2 countries.
- Live broadcast from Channels Television, EbonyLife TV, Cool FM & Beat FM.
Buy-in from the United Nations and the Federal Ministry of Youth Development.
Project Director, GenVoices
“It’s always amazing to see what you guys at RED can pull together whatever the circumstance.”