In response to the global efforts to raise funds to fight the deadly Ebola disease, TFAA launched the #StopEbola campaign. Its focus was to engage 1 million young people across Africa via a crowdfunding site to donate towards the effort.
What we Delivered
- A successful Thunderclap campaign with Africa’s A-list celebrities such as The Future Awards Africa (TFAA) Young Person of the Year 2013, Ashish Thakkar and Africa’s leading creative icons – Genevieve Nnaji, Omotola Jalade-Ekeinde and Paris-based Asa Elemide.
- The campaign had a direct social reach of at least 3,193,088 people.
- Combined reach of over 25 million young Africans through continental media partners.
- It also facilitated the donation of a minimum of $25 directly to the United Nations Ebola Response Fund via www.stopebola.com and www.thunderclap.it/projects/18394-join-us-stopebola
- An E-Collective of 100 of Africa’s respected youth leaders and celebrities were assembled to headline the campaign using their personal pages on social media platforms – Twitter, Instagram and Facebook.
- At the awards, a haute couture dress by renown Nigerian designer, Lanre Da Silva Ajayi was auctioned at the price of N1million in support of the campaign.
Several people were involved with the campaign including Ojoma Ochai, Tu Face Idibia, Van Vicker, Joselyn Dumas, Lanre Da Silva Ajayi, Dayo Israel, Denrele, Dakore Akande, Juliet Ibrahim, Funke Akindele, Omoni Oboli, Ohimai Atafo, Joseph Benjamin, Ice Prince, MI Abaga, Omawumi, Waje, Lynxx, Yemi Adamolekun, Gbenga Sesan, Kunle Afolayan, Osas Ighodaro, Yegwa Ukpo and Kathleen Ndongmo.