We launched our communication business in 2005 with a firm understanding: youth would be the driver of every market, every sector, every audience and market reality in the very near future.
Companies and marketing teams didn’t even have ‘youth segments’ when we began to speak of youth engagement, youth marketing and, subsequently, of millennials.
We led agencies, corporations, and governments to understand this future, to embrace it; and subsequently to own it.
Being ahead of the curve is therefore central to who we are, to what we do, and to how we work.
We have always seen the marketing communication business in a fundamentally different way from everyone else, and we have been proven right, because the world has fundamentally changed the way customers relate to businesses. We have mastered this new reality to a fine art.
We see communication as transformational, rather than transactional: ideas rule the world where they strike a chord with audiences, where they achieve contagion through public ownership, and where they are seen to add concrete, sustainable value to people, systems and societies.
That is who we are – we are the company agency that understands markets are first people, audiences are first communities, and reach is about actual human beings, not data points on a PowerPoint slide. People want to see that you care about them, you care about your products, and you care about your impact on the wider world.
From the smallest communication projects to massive multi-national public relations undertakings, we help organisations understand, embrace and take advantage of this reality in a way that enhances their bottom-line and moves them from a place of competition to a blue-ocean space of leadership.
The media for us is a tool to change lives, to inspire generations, to transform societies. And we bring that passion to brands, to organisations, and to projects – helping them go beyond just a series of ineffectual activities, to a public leadership role; to actually touching the hearts and minds of markets and audiences.
We see in every organization a purpose, and a potential to truly change the world for good. We help them find that purpose, we help drive that purpose, we help them tell that story, so that they can do good, and do good business; they can maximize profit, and maximize impact.
We help brands, products, projects and organisations thrive and also make the world a truly better place.
This way, everybody wins.
And you go to bed every night knowing your business will stand the test of time – because someone found what made you special, and helped the world love you, for that simple, powerful fact.