On Friday, December 8, 2017, the iPhone X officially launced in Nigeria. Apple, the world’s biggest smartphone maker, unveiled ths device at the Wings Concrete Lounge, Wings Office Complex; 17A Ozumba Mbadiwe, Victoria Island, Lagos.

The iPhone X is Apple’s most recent product right after the iPhone 8 and iPhone 8 plus. It comes with the most advanced technology with flawless hardware design and a range of new service offerings.

Speaking at the launch, Head West Africa Operations, Redington, Sivadoss Vijayakumar, emphasized the importance of innovation and excellent design in creating devices that address the demands of the users through functionality and emotional value. He stated that the iPhone consistently bridges the gap between the customers and the brand thereby building a lasting relationship.

“The iPhone has existed in the Nigerian market for a long time, and has a reputation of a fashionable feel that every user loves to have. We are delighted about this launch, we are happy with the reception from our customers,” Shankar added.

The device has a Super Retina display that features a 2436 x 1125 resolution with 458 pixels per inch, the highest resolution and pixel density Apple has introduced in an iPhone. It offers True Tone technology, which uses an ambient light sensor to adjust the white balance of the display to match the ambient lighting in any room.

The iPhone X password and other unlocking methods with exclusive facial recognition technology feature is best-in-class – a major indicator of its technological superiority. The device comes with incredible technology as it moves to continually lead the industry irrespective of its competitive environment.