Adebola Williams, Founding Partner at Red Media Group has been invited by the United Nations Economic Commission for Africa to participate in the Second Africa Road Safety Conference billed to holding in Addis Ababa Ethiopia between 9 and 11 November 2011.

While in Ethiopia, William will join discussions on how to ameliorate the growing number of road casualties in Africa with a huge concentration on happenings in Nigeria. The objectives of this conference are to examine and validate the African road safety action plan 2011-2020; develop a resource mobilisation strategy and a way of fostering partnerships with all key stakeholders of road safety; exchange experiences and learn from the good practices on the mainstreaming road safety in national policy and development plans and propose a follow up mechanism for implementing the Decade of Action for Road Safety.