Leading entertainment and youth culture brand, MTV Base, has announced that the first 2022 edition of its highly anticipated quarterly music discourse, Musicology, will delve into the world of hashtags and retweets to explore the Impact of Social media on the Music Industry. The discourse is set to air on Thursday, 14 April 2022 on MTV Base DStv Channel 322 and GOtv Channel 72 at 20:00 WAT / 21:00 CAT.
The contributors this quarter include Grammy-nominated music producer, Timi “TMXO” Aladeloba; Executive Vice President, Music, at Chocolate City, Ibukun “Aibee” Abidoye; Beat FM On-Air Personality, Osikhena “Osi Suave” Dirisu; social media influencer, Pamilerin Adegoke, and Content Programmer, MTV Base Africa, Ejino Valentine.
Moderated by actor, media personality and Culture Squad member, Folu Storms, the panelists will discuss everything from the everyday management of music artists in the digital age to building artiste-fan relationships and the impact of video-focused social networking platforms like TikTok.
“Social media has changed everything from how we discover new talents to how we make things go viral. Society has moved beyond getting content from TV and radio to consuming content from smartphones and computers because of the growing influence of social media. Evidently, society has evolved from merely consuming content to creating content as well, and this has had a ripple effect. Songs and videos spread faster and so do scandals,” Bada Akintunde-Johnson, Country Manager for Paramount, commented on the evolving social media landscape and its resulting impact on the music industry.
“To get the best in the age of this new media, it has become increasingly important that artistes and creatives as a whole become adept at navigating the complex world that is social media. In this new episode, we will discuss everything from snagging your audience’s attention to building a cult following and very interesting topics around the relevance of mainstream media,” he concluded.
To be a part of this quarter’s edition of Musicology, tune in to MTV Base Channel 322 on DStv and GOtv Channel 72, by 20:00 WAT / 21:00 CAT. You can join the conversation using the hashtag #MTVBaseMusicology or follow @mtvbasewest on Facebook, Twitter, and Instagram for more information.