Category: News

Love Takes the Spotlight at Star Radler’s “The Love Experience”

Premium flavoured brand, Star Radler, is known for delivering refreshing and fun moments to its consumers, and the 11th of February, 2024, was no different as guests showed up for the exclusive “The Love Experience” dinner held at the Carnival Restaurant in Lagos.

The Love Experience was an evening etched in the memory of all the attendees as they got the premium treatment from the moment they stepped into the warm ambience as Star Radler went all out with the food, music, and coziness evoked by Valentine’s Day and the profound essence of love.

Surrounded by picture-worthy spots perfect for capturing memorable moments, the attendees got busy posing for photos before participating in icebreaker games that got them on their feet in no time.

To kick off the evening, guests were treated to delicious starters served amidst the endearing melodies of a talented violinist during the first Love Moments session. The combination of music and delectable treats was just the perfect combination that the night needed.

The night didn’t end there, as guests enjoyed mouthwatering main courses accompanied by soft, soulful music playing in the background. The second Love Moments session featured delightful desserts and DIY cocktails, creating a perfect interlude for guests to unwind and connect while being serenaded by the enchanting notes of a violinist.

What’s a celebration of love without a couple’s dance? Partners swayed to the rhythmic beats, infusing the evening with an aura of pure romance.

As part of Star Radler’s Refresh Your Love Campaign, eight lucky winners attended the exclusive event with their partners after participating in an interactive Instagram Live session with brand ambassadors Erica and Elozonam, and activations across select stores in Lagos.

After an amazing night of love, laughter, and bliss, the happy guests went home with specially curated gift boxes that contained a diffuser, candle, and flavours of Star Radler – Citrus & Red Fruit, kickstarting the season of Valentine’s.

Love was celebrated, and a wonderful time was had courtesy of Star Radler.

Fayrouz treats it’s lovers to The Art of Fayrouz brunch

There’s one thing that Nigeria’s beloved carbonated soft drink brand, Fayrouz, has consistently delivered to its loyal consumers — an elegant experience wrapped in a world of flavours that turn every sip into an adventure — and that’s precisely what Fayrouz lovers from near and far experienced at Turaka Lagos, EbonyLife Place, on the 10th of September, 2023.

The brunch, themed “The Art of Fayrouz”, was more than just an event; it was the official celebration following Fayrouz’s recent relaunch as part of the “Here’s To Taste” campaign and boy, it was a treat to the senses!

Attendees were treated to the new Apple-Watermelon flavour and saw the brand’s new look. Every guest had a song on their lips of a blissful time well spent, as all got to taste the goodness of the Apple-Watermelon flavour.

By now, the mark has been set, and it is common knowledge that no one beats Fayrouz at throwing together an exclusive event — as this brunch featured DIY scented candles and cocktails , A-list influencers, fun games, live caricature painting and an exciting photo booth session.

What made this brunch truly extraordinary was the sense of unity, excitement, and appreciation among attendees. Fayrouz lovers from all walks of life gathered to celebrate their shared love for the brand and enjoy a day filled with joy and wonder.

With a glamorous show of grandeur and excellence, Fayrouz, once again, has proven that it is more than a drink but an entire lifestyle anyone can enjoy.

Cheers to even bigger celebrations to come.

Here’s To Taste! 🥂


Heineken creates memorable experiences for football fans at the UCL Final in Lagos

The UEFA Champions League (UCL) final is a highly anticipated event that captivates football enthusiasts worldwide. As it is its custom, Heineken, a renowned global beer brand, sponsored the UCL finals and organised exciting watch parties in two locations in Lagos to bring together and celebrate football fans. Fans and beer lovers eagerly stormed the locations to witness the highly anticipated match of the season.

The UCL final stands at the peak of the European league football calendar, and this year, at Istanbul’s Ataturk Olympic Stadium on Saturday, June 10, the epic clash between Manchester City and Inter Milan unfolded. The electrifying watch parties took place at Cubana Hut and Grill, Ikeja, and Landmark Event Centre, Victoria Island, to celebrate exceptional talent and foster a spirit of competition.

The watch party featured adrenaline-releasing performances from Afrobeats stars such as Omah Lay, Fave, Bayanni, Minz, and hype man, Toby Shang. It was an atmosphere of excitement where fans connected, discussed their expectations for the match, and enjoyed their cold glasses of Heineken. The emotional frenzy exemplifies the heart of the UCL experience and aligns with Heineken’s brand DNA.

As a brand that recognises the importance of engaging football fans and showcasing football legends, Heineken invited notable figures to the event, including Super Falcon captain, Onome Ebi; former Super Eagles players, Julius Aghahowa and Austin Eguaveon. UCL Cup winner and former Ajax FC Amsterdam player, Finidi George was also at the watch party. The presence of these football icons added to the excitement and created an unforgettable experience for both fans and celebrities, who had a swell time predicting and watching the game.

The UCL final ended in a 1-0 victory for Manchester City, crowning the Premier League team as the Champions of Europe and securing their first-ever treble. Heineken’s involvement as a sponsor for the just concluded final further solidifies its position as a global leader in sports sponsorship.

The Biggest Football Event of the Year: Heineken’s Epic UCL Final Lands in Lagos

Join Heineken for an unforgettable viewing experience of the UEFA Champions League (UCL) finals at the Landmark Event Centre in Lagos on Saturday, June 10th. As the world’s premium lager beer, Heineken is the perfect partner for the biggest football event of the year.

The night promises to be filled with electrifying energy, roaring cheers, and a sense of togetherness like no other as you watch the titans of European football, Manchester City and Inter Milan, battle it out with a star-studded lineup. Don’t miss out on this epic showdown.

Great to hear that you’re excited! Heineken, known for creating unforgettable football experiences, has prepared a remarkable roaster of thrilling side attractions for the evening. From interactive challenges that will push your skills to the limit, to photo booths that will capture fans memorable moments, there will be no shortage of entertainment to keep your adrenaline pumping during breaks in the game.

And that’s not all! Expect mesmerising performances from Afro-fusion stars — Omah Lay, Fave, Bayanni, Minz, DJs Titanium and Anonymous and energetic hypeman, Toby Shang during the event. Are you ready to have an amazing time?

But remember, whether you bleed blue for Manchester City, or your heart beats for Inter Milan, or you are seeking an exhilarating evening filled with football and camaraderie, this UCL viewing experience is not just about the game, it’s about forging connections with fellow football fans, making lifelong friends, and revelling in the shared passion for the beautiful game with Heineken in hand.

Mark your calendars because, on the big day, the doors swing open at 6 pm, giving you ample time to soak in the electric pre-match excitement and secure your spot for this historic encounter.

Make sure you don’t miss out on this opportunity. Follow and engage with @heinekenng across all social media platforms to book your place in this footballing paradise. Heineken promises an evening of football and entertainment all in one unforgettable night!


Zagg Brought Our Kind of Energy to The AMVCA Opening Night

Zagg always radiates infectious energy that has you vibing even before you know it! — and that was what happened at the 2023 Africa Viewers’ Choice Awards (AMVCA) opening ceremony, which held on the 18th  May at Balmoral Convention Centre, Victoria Island, Lagos.

Right at the center of the event was Zagg Energy+Malt, Nigeria’s premium energy drink, creating light and vibe while celebrating and promoting Africa’s creatives and talents. 

Utilizing a series of complementary Afrocentric events, the energy malt drink brand successfully magnified the AMVCA vision of celebrating African stories, culture, heritage, and of course, stars.

With several nominees, judges, industry experts, and stakeholders in attendance, the opening night was the perfect start to the three-day event as Africa’s greatest creative minds gathered to enjoy the allure of creativity, talent, and uniqueness of the African movie industry.

The ceremony had earlier promised an exhilarating lineup of events, and Zagg indeed helped deliver it! The energy malt drink brand went all out for the AMVCA opening night, wrapping the entire event with the ‘Zagg kind of energy,’ from the rich display of food and culture to the showcase of innovative talent.  

Featuring music performances from top celebrities, the event spiraled from a mildly anticipatory atmosphere to one of all-out glitter and glam as top personalities across Africa rode elegantly into the event center.

The atmosphere Zagg brought to the opening night was an undying light of excitement and incredible energy that made waves, lasting the entire event.

Zagg Energy has set the pace, and fans are excited to see what more the energy drink brand has in store!


Amstel Malta’s Commitment to African Creativity shines at the AMVCA9 Opening Night (See Photos)

The three-day line-up of the Africa Magic Viewers’ Choice Awards (AMVCAs) formally flagged-off on Thursday with a memorable opening gala and cultural night. Premium malt drink and proud headline sponsor of this year’s awards, Amstel Malta, definitely took things up a notch, spotlighting the best of Africa’s cultural heritage and ingenuity at the event which held on at the Balmoral Convention Centre, Victoria Island, Lagos.

Guests were treated to a spellbinding fusion of music, dance, delectable cuisine, and uproarious comedy, creating an immersive celebration of entertainment and culture that enthralled everyone in attendance.

The standout attraction of the night was the mesmerizing raffia-branded Amstel Malta Tunnel and Amstel Nest where guests not only savored the refreshing taste of Amstel Malta and cultural cuisines but were also treated to a captivating cultural sensory journey. The brand’s commitment to creating unforgettable memories shone through, ensuring that the event was an authentic celebration of the very best in the industry.

“The African creative industry has experienced tremendous growth in the past decade. However, the industry’s intense saturation has made it difficult for creatives who haven’t found their way to the spotlight to have their art appreciated. Therefore, at this year’s Awards, Amstel Malta (and by extension, Nigerian Breweries) — is saying, “It is time for the spotlight.” noted Francis Obiajulu, Senior Brand Manager, Amstel Malta, Nigerian Breweries at the event.

“As we have done over the past nine years, we are exceedingly proud to partner with the Africa Magic Viewers’ Choice Awards to shine the spotlight on the wonderful masterpieces created by established and upcoming creatives.” he added.

The event was hosted by the dynamic duo of Daniel Etim-Effiong and Nancy Isime, who took centre stage, effortlessly captivating the audience with their charm and wit.

As the festivities continue, anticipate the upcoming Fashion Runway, where avant-garde designs will grace the catwalk, the Digital Content Creators segment, which highlights the innovative work of content creators, The Nominee Gala where all the nominees will be recognized and, of course, the Main Awards, where the most exceptional talents step into the spotlight.

For more highlights on the 9th AMVCA edition, follow Amstel Malta on social media (@amstelmalta) and follow conversations using the hashtag #AmstelMaltaAMVCA9.

Gurudev Sri Sri Ravi Shankar arrives in Nigeria for the Culture Festival

Global Peace Ambassador and world-renowned humanitarian, Gurudev Sri Sri Ravi Shankar has arrived in Nigeria for the Culture Festival, a global event themed Vibrant Africa: The Rising Rhythm.

The Festival aims to build a compassionate and harmonious society by connecting Nigerians together through song, dance, meditation, and dialogue. Previous editions were held at Global level that was attended by Presidents, Prime Ministers, Diplomats, Dignitaries, Spiritual Leaders, Social Activists, Artists, and people of all races, religions, and political stances together in the spirit of global unity and vibrant celebration.

Set to be hosted at the Eko Hotel and Suites, Lagos 19 – 22 August, 2022, the event will also mark the 41st anniversary of the Art of Living Foundation. The Foundation is the world’s largest holistic wellness and humanitarian organisation, with the single motive to create a stress-free and violence-free society through fostering individual well-being and societal development.

Over the next few days, the founder of the Art of Living Foundation, Gurudev Sri Sri Ravishankar will also meet with several dignitaries, personalities, including key representatives in the business community, which is aimed at initiating dialogue with local stakeholders to explore avenues of bringing peace.

Leveraging local initiatives such as ‘I Meditate Africa’ and ‘Voice of Africa’, Art of Living has reached over 2.3 million Africans and united 22 African countries through peace campaigns. The Foundation has been teaching Happiness and Youth Leadership Training Programs in Nigeria for more than 10 years, and has impacted thousands of people in Lagos, Port Harcourt, Kano, Kaduna, Abuja, Enugu and Delta States.

Photo caption: (L – R) Akshay Jain, Founder, The Happiness Center; Mrs. Harsha Varyani; Dev Varyani, Group Chairman, Vista Group Africa; Gurudev Sri Sri Ravishankar, Global Peace Ambassador, and Founder, Art of Living Foundation; Nitinchandra Nandekar, Managing Director, MediaReach OMD and Dinesh Rathi, MD/CEO at Lagos Free Zone, Tolaram Group as the peace envoy and global humanitarian arrived Nigeria for the Culture Festival on Thursday.

Art of Living Foundation launches The Happiness Center, first of its kind in Africa

The Art of Living Foundation has officially launched The Happiness Center, in an event presided by the Global Peace Ambassador and founder, Art of Living Foundation, Gurudev Sri Sri Ravi Shankar, among other guests and dignitaries.

Located in Victoria Island, Lagos, the Center aims at promoting holistic wellness and mitigating lifestyle-related disorders through Yoga, Meditation, and natural therapies. It is founded on the guiding principles of Gurudev Sri Sri Ravi Shankar that defines health as “a disease-free body, quiver-free breath, stress-free mind, inhibition-free intellect, obsession-free memory, an ego that includes all, and a soul which is free from sorrow”.

The Happiness Centre also offers programmes and courses, including ‘the Happiness Programme’ where breathing techniques and mind relaxation are taught. It harnesses the power of yoga, breathing exercises and meditation combined with essential lifestyle changes to achieve emotional and mental balance, along with vibrant physical health.

According to the Managing Director, The Happiness Center, Lagos, Akshay Jain, “Happiness is a state of mind, and a calm, focused and blissful state of mind is the key to unlocking a full potential. When the mind is stressed, it shrinks the consciousness. But when you are happy, it is expanded. At The Happiness Center, one is first taught the techniques to relax the mind, followed by emotional control”.

“We achieve it by combining the specific benefits of the ancient knowledge of Ayurveda, yoga, breathwork, meditation, herbal and natural remedies that are uplifting and revitalizing”, he confirmed. “Our qualified team offers the best herbal, Nigerian and Ayurvedic treatments along with breath workshops and dietary consultations”.

Ayurveda, meaning “science of life”, is an alternative medicine system that has been in existence for over 5, 000 years originating from India. It is acclaimed to be one of the oldest holistic healing systems in the world.

Speaking at the event, the Oniru of Iruland, His Royal Majesty, Oba Abdulwasiu Omogbolahan Lawal, Abisogun II, commended the foundation for its focus on bringing peace and happiness into the lives of Nigerians. “The Art of Living Foundation has recorded tremendous success at improving relations across world communities, eradicating violence and spreading peace and happiness. The Happiness Centre remains one-of-a-kind globally, and we are all delighted for the remarkable impact it will have in Lagos State”.

The launch of the center forms part of activities leading to the Culture Festival, a global event organised by the foundation to celebrate culture and unity through music, dance, and meditation on 21 August, 2022. During the global humanitarian and founder’s first visit to Nigeria, Gurudev Sri Sri Ravi Shankar will also initiate dialogues with prominent dignitaries and distinguished business leaders to explore avenues of bringing peace in the country.

Access Bank to boost small businesses in Nigeria with $280 million DFC financing

DFC CEO Scott Nathan and Access Bank Managing Director Roosevelt Ogbonna signed the commitment letter in a ceremony during CEO Nathan’s visit to West Africa.

U.S. International Development Finance Corporation (DFC) CEO Scott Nathan today signed a commitment letter for $280 million in financing for Access Bank Plc in Nigeria alongside Access Bank Managing Director Roosevelt Ogbonna. The loan will help address the financing gap for small- and medium-sized enterprises (SMEs) and advance financial inclusion in Nigeria, including through the bank’s commitment to supporting women-owned and -led businesses.

“DFC’s investment in Access Bank demonstrates U.S. support for private sector-led development in Nigeria and throughout West Africa,” said DFC CEO Scott Nathan. “The $280 million loan from DFC will boost financial inclusion in Nigeria and empower women, bolstering the country’s economic growth.”

“Access Bank is extremely pleased to announce this strategic partnership with DFC to support the multitude of businesses across Nigeria who stand to benefit from greater access to finance, especially in an environment that is in need of stronger economic diversification,” said Roosevelt Ogbonna, Managing Director of Access Bank. “We look forward to utilizing the partnership with DFC in driving further economic expansion and inclusion in Nigeria, with a strong focus on non-oil sectors and women businesses.”

DFC financing for Access Bank will provide needed liquidity given the global economic downturn caused by the COVID-19 pandemic. The loan is expected to support at least 4,000 new SME loans in Nigeria. In addition, the loan proceeds will be on-lent across more than a dozen sectors in the Nigerian economy, with specific focus on women-owned SMEs, and on loans with longer tenors, which will provide more flexibility to borrowers.

“We welcome U.S. International Development Finance Corporation CEO Scott Nathan to Nigeria,” said Ambassador Mary Beth Leonard. “We look forward to discussing with the public and private sectors how DFC funding can be leveraged to unleash the full economic potential of Nigeria through support to the country’s small and medium-sized businesses, financial sector, and climate change-focused enterprises.”

Rizwan Shaikh, Citi EMEA Head of Emerging Markets, Corporate Bank, also expressed delight that the transaction “will significantly boost SME corporate activity in Nigeria”. “This is yet another milestone stride for Citi as it executes a focused local-economy development strategy based on solid partnerships with key clients and development agencies,” Shaikh added.

Access Bank is one of the largest banks in Nigeria and has banking subsidiaries throughout Africa. Citibank acted as the coordinator and arranger/co-lender to help facilitate the loan.

“Is Hip-Hop Dead in Africa?” — Coco Ice, Elajoe, and more discuss on MTV Base’s quarterly Musicology series

The meteoric rise of the African entertainment industry into a reckoning force within the global entertainment landscape has been accentuated by MTV Base’s tireless commitment to expanding the acceptance of African music, lifestyle, and entertainment across the globe. Over the last two decades, and in recent times, it has affirmed this commitment with various innovative campaigns, the most recent of which is its Musicology series.

Photo caption: Panelists

The quarterly series assembles Africa’s top figures in the entertainment industry at a Roundtable, and its latest edition —exploring the topic “Is Hip-hop dead in Africa?”— will premiere on Thursday, 04 August 2022, at 20:00 WAT.

This edition will gather some of the industry’s finest, including Nigeria’s Hip-hop Legend, Entrepreneur and African Peace Ambassador, Elajoe; Former BBNaija housemate, Coco Ice; prolific rapper and music video director, Chyn and Music Executive / CEO, Speedplug Promotions, Lucas ‘KingLu’ Emeodi aka Lucas Jay. Also making appearances on this edition of the discourse is the Digital Media Manager at MTV Base (West Africa), Adekoya Adetola and Head AnR at Chocolate City, 10Ten as well as vox-pops from popular Hip-hop legends from South Africa.

Speaking on the upcoming discussion, Bada Akintunde-Johnson, Paramount Africa’s Country Manager, stated: “Hip-hop is not merely a genre of music, but a culture that was uniquely birthed several decades ago. What started out in the early 90s as a genre that infused inspiring lyrical flows has experienced so many dynamic changes as our music has evolved. We have seen this art significantly transform to the more complex and witty flows of present day talented rappers like MI Abaga, Vector the Viper, Nasty C, Cassper Nyovest to name a few.”

“We’ve structured this unique discourse to clear misconceptions on what Hip-Hop has grown into as well as analyse how certain dynamics of the art affect its current culture and perception in Africa. Musicology’s aim is setting African talent up for the world stage and this edition will examine some of the bright new talents we have as well as ways to make Hip-Hop more attractive to labels and the consuming public.”

To enjoy this quarter’s edition of Musicology, tune in to DStv Channel 322 and GOtv Channel 72, on Thursday, 04 August at 20:00 WAT.

You can also follow@mtvbasewest across all social media platforms for more exciting scoops from the show and join the conversation using the hashtags #MTVBaseMusicology and #IsHipHopDead

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