Category: Brand Stories

Love Takes the Spotlight at Star Radler’s “The Love Experience”

Premium flavoured brand, Star Radler, is known for delivering refreshing and fun moments to its consumers, and the 11th of February, 2024, was no different as guests showed up for the exclusive “The Love Experience” dinner held at the Carnival Restaurant in Lagos.

The Love Experience was an evening etched in the memory of all the attendees as they got the premium treatment from the moment they stepped into the warm ambience as Star Radler went all out with the food, music, and coziness evoked by Valentine’s Day and the profound essence of love.

Surrounded by picture-worthy spots perfect for capturing memorable moments, the attendees got busy posing for photos before participating in icebreaker games that got them on their feet in no time.

To kick off the evening, guests were treated to delicious starters served amidst the endearing melodies of a talented violinist during the first Love Moments session. The combination of music and delectable treats was just the perfect combination that the night needed.

The night didn’t end there, as guests enjoyed mouthwatering main courses accompanied by soft, soulful music playing in the background. The second Love Moments session featured delightful desserts and DIY cocktails, creating a perfect interlude for guests to unwind and connect while being serenaded by the enchanting notes of a violinist.

What’s a celebration of love without a couple’s dance? Partners swayed to the rhythmic beats, infusing the evening with an aura of pure romance.

As part of Star Radler’s Refresh Your Love Campaign, eight lucky winners attended the exclusive event with their partners after participating in an interactive Instagram Live session with brand ambassadors Erica and Elozonam, and activations across select stores in Lagos.

After an amazing night of love, laughter, and bliss, the happy guests went home with specially curated gift boxes that contained a diffuser, candle, and flavours of Star Radler – Citrus & Red Fruit, kickstarting the season of Valentine’s.

Love was celebrated, and a wonderful time was had courtesy of Star Radler.

Fayrouz treats it’s lovers to The Art of Fayrouz brunch

There’s one thing that Nigeria’s beloved carbonated soft drink brand, Fayrouz, has consistently delivered to its loyal consumers — an elegant experience wrapped in a world of flavours that turn every sip into an adventure — and that’s precisely what Fayrouz lovers from near and far experienced at Turaka Lagos, EbonyLife Place, on the 10th of September, 2023.

The brunch, themed “The Art of Fayrouz”, was more than just an event; it was the official celebration following Fayrouz’s recent relaunch as part of the “Here’s To Taste” campaign and boy, it was a treat to the senses!

Attendees were treated to the new Apple-Watermelon flavour and saw the brand’s new look. Every guest had a song on their lips of a blissful time well spent, as all got to taste the goodness of the Apple-Watermelon flavour.

By now, the mark has been set, and it is common knowledge that no one beats Fayrouz at throwing together an exclusive event — as this brunch featured DIY scented candles and cocktails , A-list influencers, fun games, live caricature painting and an exciting photo booth session.

What made this brunch truly extraordinary was the sense of unity, excitement, and appreciation among attendees. Fayrouz lovers from all walks of life gathered to celebrate their shared love for the brand and enjoy a day filled with joy and wonder.

With a glamorous show of grandeur and excellence, Fayrouz, once again, has proven that it is more than a drink but an entire lifestyle anyone can enjoy.

Cheers to even bigger celebrations to come.

Here’s To Taste! 🥂


Heineken creates memorable experiences for football fans at the UCL Final in Lagos

The UEFA Champions League (UCL) final is a highly anticipated event that captivates football enthusiasts worldwide. As it is its custom, Heineken, a renowned global beer brand, sponsored the UCL finals and organised exciting watch parties in two locations in Lagos to bring together and celebrate football fans. Fans and beer lovers eagerly stormed the locations to witness the highly anticipated match of the season.

The UCL final stands at the peak of the European league football calendar, and this year, at Istanbul’s Ataturk Olympic Stadium on Saturday, June 10, the epic clash between Manchester City and Inter Milan unfolded. The electrifying watch parties took place at Cubana Hut and Grill, Ikeja, and Landmark Event Centre, Victoria Island, to celebrate exceptional talent and foster a spirit of competition.

The watch party featured adrenaline-releasing performances from Afrobeats stars such as Omah Lay, Fave, Bayanni, Minz, and hype man, Toby Shang. It was an atmosphere of excitement where fans connected, discussed their expectations for the match, and enjoyed their cold glasses of Heineken. The emotional frenzy exemplifies the heart of the UCL experience and aligns with Heineken’s brand DNA.

As a brand that recognises the importance of engaging football fans and showcasing football legends, Heineken invited notable figures to the event, including Super Falcon captain, Onome Ebi; former Super Eagles players, Julius Aghahowa and Austin Eguaveon. UCL Cup winner and former Ajax FC Amsterdam player, Finidi George was also at the watch party. The presence of these football icons added to the excitement and created an unforgettable experience for both fans and celebrities, who had a swell time predicting and watching the game.

The UCL final ended in a 1-0 victory for Manchester City, crowning the Premier League team as the Champions of Europe and securing their first-ever treble. Heineken’s involvement as a sponsor for the just concluded final further solidifies its position as a global leader in sports sponsorship.

The Biggest Football Event of the Year: Heineken’s Epic UCL Final Lands in Lagos

Join Heineken for an unforgettable viewing experience of the UEFA Champions League (UCL) finals at the Landmark Event Centre in Lagos on Saturday, June 10th. As the world’s premium lager beer, Heineken is the perfect partner for the biggest football event of the year.

The night promises to be filled with electrifying energy, roaring cheers, and a sense of togetherness like no other as you watch the titans of European football, Manchester City and Inter Milan, battle it out with a star-studded lineup. Don’t miss out on this epic showdown.

Great to hear that you’re excited! Heineken, known for creating unforgettable football experiences, has prepared a remarkable roaster of thrilling side attractions for the evening. From interactive challenges that will push your skills to the limit, to photo booths that will capture fans memorable moments, there will be no shortage of entertainment to keep your adrenaline pumping during breaks in the game.

And that’s not all! Expect mesmerising performances from Afro-fusion stars — Omah Lay, Fave, Bayanni, Minz, DJs Titanium and Anonymous and energetic hypeman, Toby Shang during the event. Are you ready to have an amazing time?

But remember, whether you bleed blue for Manchester City, or your heart beats for Inter Milan, or you are seeking an exhilarating evening filled with football and camaraderie, this UCL viewing experience is not just about the game, it’s about forging connections with fellow football fans, making lifelong friends, and revelling in the shared passion for the beautiful game with Heineken in hand.

Mark your calendars because, on the big day, the doors swing open at 6 pm, giving you ample time to soak in the electric pre-match excitement and secure your spot for this historic encounter.

Make sure you don’t miss out on this opportunity. Follow and engage with @heinekenng across all social media platforms to book your place in this footballing paradise. Heineken promises an evening of football and entertainment all in one unforgettable night!


Heineken and Formula 1 Immerses Lagos Consumers in an Unforgettable Monaco Grand Prix Experience

Heineken, the world’s premium lager beer, demonstrated its unwavering support for Formula 1 as it hosted an exhilarating Monaco Grand Prix Watch Party on Sunday, May 28, in Lagos.

F1 enthusiasts and Heineken consumers came together to witness the heart-pounding action of the iconic race while enjoying the thrilling atmosphere created by the Dutch beer giant. This was done in partnership with DStv, the official broadcast sponsor of F1 races in Nigeria.

L-R, Obialor Chukwu, Senior Account Manager, SuperSport, DSTV Media Sales, Nnamdi Eke, Media & Brand PR Manager, Nigerian Breweries, Esther Odoh-Nkana, Regional Sales Manager Nig, DSTV Media Sales, Alex Lawal, National Key Accounts Manager, Nigerian Breweries, Sampson Oloche, Portfolio Manager, Premium Brands, Nigerian Breweries, Sandra Amachree, Head of Marketing Communications, Nigerian Breweries, Osi Suave, Media Personality, Tope Oshunkeye, Head of Marketing, Multichoice Group, and Azuka Ijenebe, Brand Manager, Heineken at the recently held Heineken Monaco Grand Prix event in Lagos.

From the heart-stopping action on the track to the vibrant atmosphere in the stands, Heineken left no stone unturned in ensuring that consumers were immersed in the exhilaration of the Monaco Grand Prix as they were treated to an unparalleled experience. Activities at the Watch Party included raffle activations and music performances.

As the official global partner of Formula 1, Heineken has consistently strived to enhance the race experience for fans, and the Monaco Grand Prix viewing experience was no exception. Through their innovative approach and unwavering commitment to excellence, the premium beer brand has successfully amplified the allure and thrilling excitement of the prestigious event, leaving consumers in Lagos captivated and thirsting for more.

“Bringing the Monaco experience to Lagos was an absolute thrill for us as we were able to create opportunities for fans to immerse themselves in the excitement and thrill of Formula 1 whilst celebrating the spirit of passion, and performance. “ Sampson Oloche, Portfolio Manager, Premium Brands, NB Plc, said at the event.

“This collaboration exemplifies our commitment to pushing boundaries and creating remarkable experiences that leave a lasting impact.” he added.

With Max Verstappen taking the lead in this season’s race, closely followed by Fernando Alonso, Esteban Ocon, Lewis Hamilton, and George Russell, the Monaco Grand Prix further solidified its place in motorsport history. The partnership between Heineken and Formula 1 has consistently pushed the boundaries of what is possible in the world of motorsport, and by seamlessly blending their passion for innovation, a dedication to excellence, and a shared desire to thrill fans, this collaboration continues to set new standards for global sporting events.

As the season continues, F1 fans can be sure to enjoy the races on on DStv, courtesy Heineken, the official broadcast sponsor of F1 races in Nigeria.

Zagg Brought Our Kind of Energy to The AMVCA Opening Night

Zagg always radiates infectious energy that has you vibing even before you know it! — and that was what happened at the 2023 Africa Viewers’ Choice Awards (AMVCA) opening ceremony, which held on the 18th  May at Balmoral Convention Centre, Victoria Island, Lagos.

Right at the center of the event was Zagg Energy+Malt, Nigeria’s premium energy drink, creating light and vibe while celebrating and promoting Africa’s creatives and talents. 

Utilizing a series of complementary Afrocentric events, the energy malt drink brand successfully magnified the AMVCA vision of celebrating African stories, culture, heritage, and of course, stars.

With several nominees, judges, industry experts, and stakeholders in attendance, the opening night was the perfect start to the three-day event as Africa’s greatest creative minds gathered to enjoy the allure of creativity, talent, and uniqueness of the African movie industry.

The ceremony had earlier promised an exhilarating lineup of events, and Zagg indeed helped deliver it! The energy malt drink brand went all out for the AMVCA opening night, wrapping the entire event with the ‘Zagg kind of energy,’ from the rich display of food and culture to the showcase of innovative talent.  

Featuring music performances from top celebrities, the event spiraled from a mildly anticipatory atmosphere to one of all-out glitter and glam as top personalities across Africa rode elegantly into the event center.

The atmosphere Zagg brought to the opening night was an undying light of excitement and incredible energy that made waves, lasting the entire event.

Zagg Energy has set the pace, and fans are excited to see what more the energy drink brand has in store!


Amstel Malta’s Commitment to African Creativity shines at the AMVCA9 Opening Night (See Photos)

The three-day line-up of the Africa Magic Viewers’ Choice Awards (AMVCAs) formally flagged-off on Thursday with a memorable opening gala and cultural night. Premium malt drink and proud headline sponsor of this year’s awards, Amstel Malta, definitely took things up a notch, spotlighting the best of Africa’s cultural heritage and ingenuity at the event which held on at the Balmoral Convention Centre, Victoria Island, Lagos.

Guests were treated to a spellbinding fusion of music, dance, delectable cuisine, and uproarious comedy, creating an immersive celebration of entertainment and culture that enthralled everyone in attendance.

The standout attraction of the night was the mesmerizing raffia-branded Amstel Malta Tunnel and Amstel Nest where guests not only savored the refreshing taste of Amstel Malta and cultural cuisines but were also treated to a captivating cultural sensory journey. The brand’s commitment to creating unforgettable memories shone through, ensuring that the event was an authentic celebration of the very best in the industry.

“The African creative industry has experienced tremendous growth in the past decade. However, the industry’s intense saturation has made it difficult for creatives who haven’t found their way to the spotlight to have their art appreciated. Therefore, at this year’s Awards, Amstel Malta (and by extension, Nigerian Breweries) — is saying, “It is time for the spotlight.” noted Francis Obiajulu, Senior Brand Manager, Amstel Malta, Nigerian Breweries at the event.

“As we have done over the past nine years, we are exceedingly proud to partner with the Africa Magic Viewers’ Choice Awards to shine the spotlight on the wonderful masterpieces created by established and upcoming creatives.” he added.

The event was hosted by the dynamic duo of Daniel Etim-Effiong and Nancy Isime, who took centre stage, effortlessly captivating the audience with their charm and wit.

As the festivities continue, anticipate the upcoming Fashion Runway, where avant-garde designs will grace the catwalk, the Digital Content Creators segment, which highlights the innovative work of content creators, The Nominee Gala where all the nominees will be recognized and, of course, the Main Awards, where the most exceptional talents step into the spotlight.

For more highlights on the 9th AMVCA edition, follow Amstel Malta on social media (@amstelmalta) and follow conversations using the hashtag #AmstelMaltaAMVCA9.

Gurudev Sri Sri Ravi Shankar arrives in Nigeria for the Culture Festival

Global Peace Ambassador and world-renowned humanitarian, Gurudev Sri Sri Ravi Shankar has arrived in Nigeria for the Culture Festival, a global event themed Vibrant Africa: The Rising Rhythm.

The Festival aims to build a compassionate and harmonious society by connecting Nigerians together through song, dance, meditation, and dialogue. Previous editions were held at Global level that was attended by Presidents, Prime Ministers, Diplomats, Dignitaries, Spiritual Leaders, Social Activists, Artists, and people of all races, religions, and political stances together in the spirit of global unity and vibrant celebration.

Set to be hosted at the Eko Hotel and Suites, Lagos 19 – 22 August, 2022, the event will also mark the 41st anniversary of the Art of Living Foundation. The Foundation is the world’s largest holistic wellness and humanitarian organisation, with the single motive to create a stress-free and violence-free society through fostering individual well-being and societal development.

Over the next few days, the founder of the Art of Living Foundation, Gurudev Sri Sri Ravishankar will also meet with several dignitaries, personalities, including key representatives in the business community, which is aimed at initiating dialogue with local stakeholders to explore avenues of bringing peace.

Leveraging local initiatives such as ‘I Meditate Africa’ and ‘Voice of Africa’, Art of Living has reached over 2.3 million Africans and united 22 African countries through peace campaigns. The Foundation has been teaching Happiness and Youth Leadership Training Programs in Nigeria for more than 10 years, and has impacted thousands of people in Lagos, Port Harcourt, Kano, Kaduna, Abuja, Enugu and Delta States.

Photo caption: (L – R) Akshay Jain, Founder, The Happiness Center; Mrs. Harsha Varyani; Dev Varyani, Group Chairman, Vista Group Africa; Gurudev Sri Sri Ravishankar, Global Peace Ambassador, and Founder, Art of Living Foundation; Nitinchandra Nandekar, Managing Director, MediaReach OMD and Dinesh Rathi, MD/CEO at Lagos Free Zone, Tolaram Group as the peace envoy and global humanitarian arrived Nigeria for the Culture Festival on Thursday.

Art of Living Foundation launches The Happiness Center, first of its kind in Africa

The Art of Living Foundation has officially launched The Happiness Center, in an event presided by the Global Peace Ambassador and founder, Art of Living Foundation, Gurudev Sri Sri Ravi Shankar, among other guests and dignitaries.

Located in Victoria Island, Lagos, the Center aims at promoting holistic wellness and mitigating lifestyle-related disorders through Yoga, Meditation, and natural therapies. It is founded on the guiding principles of Gurudev Sri Sri Ravi Shankar that defines health as “a disease-free body, quiver-free breath, stress-free mind, inhibition-free intellect, obsession-free memory, an ego that includes all, and a soul which is free from sorrow”.

The Happiness Centre also offers programmes and courses, including ‘the Happiness Programme’ where breathing techniques and mind relaxation are taught. It harnesses the power of yoga, breathing exercises and meditation combined with essential lifestyle changes to achieve emotional and mental balance, along with vibrant physical health.

According to the Managing Director, The Happiness Center, Lagos, Akshay Jain, “Happiness is a state of mind, and a calm, focused and blissful state of mind is the key to unlocking a full potential. When the mind is stressed, it shrinks the consciousness. But when you are happy, it is expanded. At The Happiness Center, one is first taught the techniques to relax the mind, followed by emotional control”.

“We achieve it by combining the specific benefits of the ancient knowledge of Ayurveda, yoga, breathwork, meditation, herbal and natural remedies that are uplifting and revitalizing”, he confirmed. “Our qualified team offers the best herbal, Nigerian and Ayurvedic treatments along with breath workshops and dietary consultations”.

Ayurveda, meaning “science of life”, is an alternative medicine system that has been in existence for over 5, 000 years originating from India. It is acclaimed to be one of the oldest holistic healing systems in the world.

Speaking at the event, the Oniru of Iruland, His Royal Majesty, Oba Abdulwasiu Omogbolahan Lawal, Abisogun II, commended the foundation for its focus on bringing peace and happiness into the lives of Nigerians. “The Art of Living Foundation has recorded tremendous success at improving relations across world communities, eradicating violence and spreading peace and happiness. The Happiness Centre remains one-of-a-kind globally, and we are all delighted for the remarkable impact it will have in Lagos State”.

The launch of the center forms part of activities leading to the Culture Festival, a global event organised by the foundation to celebrate culture and unity through music, dance, and meditation on 21 August, 2022. During the global humanitarian and founder’s first visit to Nigeria, Gurudev Sri Sri Ravi Shankar will also initiate dialogues with prominent dignitaries and distinguished business leaders to explore avenues of bringing peace in the country.

Fireboy DML, Lil Wayne, Babyface, Chance The Rapper, Chlöe, Doechii, Ella Mai, GIVĒON, Jack Harlow, Joey Bada$$, Kirk Franklin, Latto, Lizzo, Maverick City Music, Muni Long, Roddy Ricch, and more to perform at “BET Awards” 2022

BET announced 5x GRAMMY ® Award Winning and Multi-Platinum Artist Lil Wayne will join the show-stopping lineup of performers which includes; Fireboy DML, Babyface, Chance The Rapper, Chlöe, Doechii, Ella Mai GIVĒON, Jack Harlow, Joey Bada$$, Maverick City Music x Kirk Franklin, Latto, Lizzo, Muni Long, Roddy Ricch taking the stage at “BET Awards” 2022.

Additionally, up-and-coming artists, GoGo Morrow and OGI will be gracing the BET Amplified Stage, BET Music’s stamp of approval on the next big thing in music.

Hosted by Academy Award®-nominated and Golden Globe®-winning actor, writer, director, producer, and philanthropist Taraji P. Henson, the “BET AWARDS” will air live on Monday, 27 June 2022 on BET Africa, DStv channel 129 at 01:00 WAT/ 02:00 CAT from the Microsoft Theatre in Los Angeles and the repeat will air on Monday, 27 June at 19:00 WAT/ 20:00 CAT.

BET will kick off the celebration with “BET Awards ’22: Red Carpet Live!” on BET starting at 01:00 AM CAT . Hosted by Terrence J, the pre-show will include performances by Capella Grey, Fast Life Yungstaz, Juvenile, Pheelz, Saucy Santana, and Victoria Monet. The pre-show will feature red carpet correspondent Pretty Vee, DJ Jae Murphy, and more. Affion Crockett will host the BET Awards Red Carpet Twitter Live Stream Show.

This year’s star-studded presenters include; Big Freedia, Bleu, Carl Anthony Payne II, Crystal Hayslett, Daniel Kaluuya, Ebony Obsidian, Eva Marcille, Idris Elba, Irv Gotti, Janelle Monáe, Keke Palmer, Kelly Rowland, KJ Smith, Luke James, Marsai Martin, Mignon, Nene Leakes, Ne-Yo, Novi Brown, Ray J, Sanaa Lathan, Serayah, Tamar Braxton, Terrence J, Tisha Campbell, and Will Packer. MC Lyte returns as the ceremony’s announcer and DJ Diamond Kuts returns as the house DJ. Culture’s biggest night, the “BET Awards,” continues its reign in its twenty-second year as the ultimate platform to showcase the best, brightest, and most beautiful aspects of the Black experience – celebrating Black music’s present and future and elevating the culture and being a driving force for social change. Connie Orlando, BET’s Executive Vice President, Specials, Music Programming, Music Strategy, and News will oversee the annual show, along with Jamal Noisette, VP,

Specials, Music Programming & Music Strategy, who will serve as Co-Executive Producer for BET. Jesse Collins Entertainment is the production company for the show with Jesse Collins, Dionne Harmon, and Jeannae Rouzan-Clay serving as Executive Producers. For the latest “BET Awards” 2022 news and updates, including details on audience selection and eligibility, please visit

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