New Media Gathering Africa! Red Media and PIN announce 1st New Media
Conference for Businesses and Governments … Cornell University’s Jeff
Hancock and Dmitry Epstein to Keynote

Leading media content and communication company Red Media Group (RMG) and
frontline ICT consulting firm, Paradigm Initiative Nigeria (PIN) have
announced the first edition of the annual New Media Gathering Africa. The
event will hold in Lagos on March 7 and 8, 2012 and will present to
corporate, governments, change organisations and small businesses
practical, outcome-oriented tools to enhance capacity and enrich bottom
“The conference is a first of its kind in the Nigerian market and brings
together the professionals in the New Media space inside and outside the
country with those who need the knowledge the most,” said ‘Gbenga Sesan,
who is Executive Director of PIN. “This is targeted at Marketing
Executives, PR Agencies, Media Buyers, Media Owners, Marketing Executives,
Fund Raisers, Government Agencies, Political Groups, Advocacy Groups and
SMEs looking to capitalise on this new frontier in people marketing.”
Themed “New Media: Build Goodwill, Get Numbers!”, confirmed to lead the
conversation at NMG 2011 are Dr. Jeff Hancock who is Associate Professor
and Chair of the Department of Information Science at Cornell University
and Dr. Dmitry Epstein, a research fellow in Cornell eRulemaking
Initiative at Cornell University. They will be joined by New Media
professionals from across the country.
According to a joint statement from the organisers, “As everyone from GAP
to GTBank uses social media in ways never bfore anticipated by CEOs and
Marketing Chiefs – our ways of using media and spreading information has
changed. Marketers, brand managers, and advertisers familiar with
traditional media rules and channels now have to make complex decisions
along the untested and uncharted terrain of New Media – this conference
seeks to empower you with the information to make informed and effective
Topics to be treated at the Conference and its Business Clinics include:
“Why Facebook Advertising Works” “Twitter Goes Beyond 140 Characters”
“Microsoft Cloud Services for New Media” and the “10 Commandments of Email
Advertising”. The workshop will provide answers on: How much money should
be spent on new media?  How much of media and marketing budgets should go
to new media? Has your market moved to new media? How can balance be
achieved between new media and the traditional?
The workshop will provide practical insights on how to use new media tools
effectively in   a way that will help brands expand their reach, increase
their bottom-line and effectively engage target audiences.
“PIN has, for more than 6 years, been at the forefront of groundbreaking
trends, and innovation in the Nigerian ICT sector, consulting for
corporates, governments and as advisor and invited participants to
international organisations and conferences across the world,” said Chude
Jideonwo, who is Managing Partner of RMG. “Red Media has also been a trail
blazer in integrating New Media into lifestyles, trends and pop culture
and has helped blue-chips, governments at high level s and internal brands
straddle the two spaces in the unique Nigerian marketing environment. We
are excited to collaborate to help organisations across board understand
exactly how new media can add to their bottom line.”
Information about registration for the conference will be unveiled on the
website on January 1, 2012. For immediate
enquiries and sponsorship consideration, please contact the Conference
Lead on [email protected].

About Paradigm Initiative Nigeria
Paradigm Initiative Nigeria (PIN) is a social enterprise that connects
underserved Nigerian youth with Information and Communication Technology
(ICT) opportunities. PIN has worked with government, civil society,
private institutions and international organisations, on projects that
build on years of combined experience and focus on the use of ICTs for
socio-economic development. Its consulting experience includes work
for/with Microsoft, Harvard University, United Nations Economic Commission
for Africa and Freedom House, among others.

About Red Media Group
The Red Media Group is a leading media content and communication Company
with a prominent development subsidiary called The Future Project. Its
communication arm offers full-service communication solutions with a focus
on Public Relations, New Media and Demographic Marketing. Clients have
included the Nigeria LNG Limited, the Nigerian Ministry of Finance, the
British Council and the Nigeria Leadership Initiative.