Access Bank’s Avengers Endgame VIP Event

The long-anticipated finale to Marvel’s Avengers cinematic universe marked the end of a decade long global movie event.

To assist Access Bank’ s dedication to provide customers with world-class customer-relations, Red Media Africa amplified a loyalty reward campaign using the hashtag #AcessEndgame aimed at giving fans of the series a VIP experience.

#AccessEndgame measured a reach of 1,120,000 on social media and engaged 807,586 people through media channels and press partners.

Client

Access Bank

Project Date

April 2019

Category

Events

Red Media Africa is the Public Relations (PR) Agency & Empowerment Marketing division under the parent company; RED, based in Nigeria.

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Access Bank’s Avengers Endgame VIP Event