Access Bank’s Avengers Endgame VIP Event

Access Bank’s Avengers Endgame VIP Event

The long-anticipated finale to Marvel’s Avengers cinematic universe marked the end of a decade long global movie event.

To assist Access Bank’ s dedication to provide customers with world-class customer-relations, Red Media Africa amplified a loyalty reward campaign using the hashtag #AcessEndgame aimed at giving fans of the series a VIP experience.

#AccessEndgame measured a reach of 1,120,000  on social media and engaged 807,586 people through media channels and press partners.

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Red Media Africa is the Public Relations (PR) Agency & Empowerment Marketing division under the parent company; RED, based in Nigeria.