Heineken Credential Campaign
  • Heineken Credential Campaign
  • The Credential campaign broke the internet with earned social media updates on top Nigerian social media platforms.
  • 41 Instagram account shared The Guardian Life Cover “The Chief” featuring Jidenna.
  • The credential ads were featured on MTV Base.
  • Over 40 Instagram accounts shared the Credential videos.
  • 85% positive comments on the Credential video posted on blogs and social media platforms.
  • Print Mentions.
  • Over 40 website mentions.
  • #NigerianLoveForTitles and #FunnyNigerianTitles – trended on twitter NigeriansLoveForTitles.

Award

Winner of The Sabre Award (World’s largest PR awards programme, recognising superior achievement in branding and reputation) for The Food and Beverage Category, 2018

Client

Heineken

Project Date

October 2017

Category

Market Reconnaissance

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