Lipton do good
In May 2021 during the Ramadan period, the brand used the unique opportunity to connect with consumers on an emotional level by showcasing Lipton’s emphaty.
In a bid to promote the virtues of Ramadan, the leading tea brand, Lipton toured the North, Middle-Belt, and southwest regions during the campaign to extend a hand of charity to those in need as we amplify across all media platforms. Unboxing video generated over 146,093 views on Twitter and Instagram
The hashtag thinklessdomore trended for more than 5 hours on twitter on starting from the 5th spot and rising to the first on the trend table with 148,889 potential reach,186.5k impressions, for 100 tweets.
The Brand didn’t just feed over two million Muslims with diverse fruits and tea across the North, Middle-Belt, and South West, they also shared other branded items to encourage them to also give generously to those in need during this Holy Month.
The campaign ran around the tagline “Think Less Do More” to help people to go beyond thinking about doing good, but taking specific actions.