Maltina Flavour Quest
MaltinaFlavourQuest: Iin December 2020, Maltina launched a TV Commercial adventurously introducing its new products: PINEAPPLE and VANILLA flavours. The brand featured the trio of its brand ambassadors namely: Osas Ighodaro, Rahama Sadau and Tomike Adeoye who traversed the three iconic locations Makoko, in the South West, Niger Bridge in the East and Argungun in the Northern part of Nigeria in search of the unique flavours.
The PR campaign created an effective communication that provided widespread exposure and publicity for the Maltina Flavour Quest TVC Display as well as the new pineapple and vanilla flavours which brought about a wide acceptance and favourable public perception for the new products and the brand across the country.
The goal was achieved by using the exciting TV Commercial Showcase to elevate Maltina’s image and partnership in giving back to the Makoko Society.