Lipton “Reasons To Smile”
In 2018, Lipton launched a community-outreach campaign targeted at providing support for a 1000 widows.
Through this initiative, these women were provided with care packs and seed funding for small businesses.
To reach its goal, ‘Reasons to Smile’ campaign was amplified using prints, social media, blogs and radio platforms. As well as partnering with Non-Governmental bodies like God’s Wives, Hope for Life Initiative and Women and Orphans Empowerment Organization.