Peak Ramadan

In February we were tasked with the responsibility of developing a campaign that will pass a beautiful message that urges everyone to reach out and help one another. The campaign aimed at reflecting the values that are synonymous with the month of Ramadan, compassion, giving, charity, and helping.

We engaged chefs, Instagram and Twitter influencers during the campaign and gave them branded Peak items which we implored that they share with their followers in return and give to people in their various communities to promote love which was the original reason for the campaign during the season of Ramadan.

In  the space of 2 weeks the PR efforts garnered a considerably high social media coverage across various platforms on Instagram and Twitter which amounted to  over 2 million impressions in total.