Red Media Africa has emerged winner in three categories of the 2018 SABRE Awards Africa, coming tops in the Diamond SABRE Awards for Excellence in Public Relations in the C-Suite, Gold SABRE Awards for PR Campaigns, and the Practice Area categories.

Recognised for “campaigns that demonstrate the highest levels of strategic planning, creativity and business results”, the public relations and communications agency under the parent brand, RED, was acknowledged with The SABRE Award for Superior Achievement in Brand-Building, and a Certificate of Excellence for Lipton’s ‘Don’t Just Think, Do’ campaign, including a trophy in the Food and Beverage category for Heineken’s ‘There’s More Behind The Star’ campaign – all in 2017.

The SABRE Award showcases the best work produced by public relations firms to demonstrate that PR can develop brand-building ideas, creative content, and strategic reputation management programs that impact the bottom line.


Commenting on the award, the chief executive officer of RED, Adebola Williams, said, “We are delighted and overwhelmed by the awards. Winning for the second consecutive year definitely emphasizes and validates our sole mission to create unique and engaging experiences and empower Africa through the media. It has become important to consistently drive new narratives and mutually-beneficial relationships between consumers and brands, and these are the stories we consistently share with our widely-acknowledged campaigns”.

The SABRE Awards which attract close to 5,000 entries globally each year, provide the premier showcase for the best that public relations has to offer.

The winners will receive trophies during an awards ceremony in Gaborone, Botswana, on May 10, 2018. The gala dinner is part of the African Public Relations Association’s annual conference.