In commemoration of International Women’s Day 2022, Nigeria’s leading Malt brand, Amstel Malta will be spotlighting the achievements of young global leader and entrepreneur, Ife Durosinmi-Etti, Dakore Egbuson-Akande, a renowned actress, and Oluwatosin Olaseinde, Founder of Money Africa as part of its #BreakTheBias campaign.

This Campaign which was launched to raise awareness about gender equality in the country seeks to showcase women across various sectors who have broken biases in male-dominated industries as an affirmation of its commitment to recognising the global cultural, corporate, and economic achievements of women, as well as promoting gender parity in the country.

Speaking on the campaign, Aminah Jagun, Senior Brand Manager, Amstel Malta said, “This year’s International Women’s Day calls for action to challenge and point out gender bias, prejudices and inequality and promote a world full of gender equality, free from stereotypes, discrimination and other biases.”

“This is why for us at Amstel Malta we have made a commitment to celebrate the success stories of women who are excelling in their fields against all odds. We believe that these stories will educate, inspire, and motivate the next generation of African Women,” she concluded.

Through innovative brand campaigns and an unwavering commitment to the wellbeing of, Amstel Malta continues to inspire the next generation of Nigerian women while igniting positive change within the society and the nation at large.

In an upcoming panel session at the 2022 edition of AfricaNXT, media entrepreneur and author of African Power Girls, Adebola Williams will explore clear ways of leveraging the power of communication tools — especially social media to combat narratives that entrench misogyny and chauvinism in the society.

The panel session which is titled Break the bias: How social media can build the next generation of African Power Girls, will be moderated by cinematographer, content creator, and actress, Maryam ‘Taaooma’ Apaokagi. The session is geared towards normalising the conversations and initiatives needed to empower the girl child and make them future-ready.

“Africa, and indeed the world, has been programmed to put the female gender down,” said Adebola Williams, Group Chief Executive Officer of RED | For Africa, while commenting on the essence of the panel. “Very often you see females having to do twice the work their male counterparts do to attain similar heights, and when they do achieve phenomenal feats, they are not celebrated as loudly as they should be — proof of this are the myriads of awe-inspiring women whose stories still remain untold.

“This unjust dynamic flows down to the home and schools. Girls are told they cannot do certain things for the most ridiculous reason — their gender. Thankfully, this narrative is already being altered. However, a lot is still left to be done.

“My book, African Power Girls, was written to contribute to the correction of these myopic narratives. I believe story stelling is a potent tool in achieving this. At the panel session, I will be reading a portion of this timely book and expounding on ways to actively empower females all around the world.”

Other panelists include popular producer and actress, Funke Akindele; and Comfort Lamptey, Representative, UN Women to Nigeria and ECOWAS.

Individuals interested in participating in the event should visit https://emamo.com/event/africanxt2022/s/break-the-bias-how-social-media-can-build-the-next-generation-of-african-power-girls-orPmxa

22 February 2022, Lagos – ViacomCBS recently announced that the global media company will become Paramount Global (referred to as “Paramount”), effective February 16, bringing together its leading portfolio of premium entertainment properties under a new parent company name.

“Paramount is an idea: A promise to be the best,” said Shari Redstone, Non-Executive Chair of the company’s Board of Directors. “That promise has always been at the centre of what we aspired to build as the steward of more than a century of cinematic excellence, and with businesses and brands that have defined and redefined entertainment for generation after generation. We have made enormous progress, and I have never been more excited about the future of this company.”

“Paramount’s iconic peak represents a rich history for our company as pioneers in the Golden Age of Hollywood. Today, as we embrace the Paramount name, we are pioneers of an exciting new future,” said Bob Bakish, President and Chief Executive Officer.

A FOCUS ON STREAMING AND GLOBAL EXPANSION

Paramount+ has exceeded the company’s goals since its launch, and ahead of schedule, as the key driver of ViacomCBS’ overall streaming growth. The company delivered more than 56 million total global streaming subscribers and 84% revenue growth in the direct-to-consumer segment in 2021. As a result of its streaming momentum and incremental investments, the company is raising its global streaming subscriber goal from 65-75 million global streaming subscribers to more than 100 million subscribers by year-end 2024. This is supported by the decision that ViacomCBS Networks Africa, now Paramount Global, will be part of the expansion expedition to bring subscription-based video-on-demand streaming platform, Paramount+, to Africa by 2023.

“We see a huge global opportunity in streaming, a much larger potential market than can be captured by linear TV and film alone,” continued Bakish. “We’re excited about our ability to not just compete, but thrive, creating significant value for both consumers and shareholders. How? Because we’re broader in four key areas: our diverse content, streaming model, mix of platforms, and global reach. As we look forward, the size of the opportunity we see is matched only by our ambition to seize it.”

“The continued global expansion to bring Paramount+ to Africa by 2023 underscores the importance of the stories we create, which are only as powerful as the audiences they reach. Paramount+ has established itself as a leading brand in the industry in less than a year and will strengthen the traditional business and allow greater opportunities for collaboration and growth. This is an exciting time for the Africa business, and our future streaming plans across multiple platforms will enable us to reach even greater audiences.”, said Senior Vice President & General Manager at Paramount Global, Craig Paterson.

BROAD CONTENT OFFERING

With an expansive slate of exciting programming announcements, this transition will see Paramount+ continue to deliver the most diverse content offering in streaming across every genre at scale, including beloved franchise extensions and all-new buzzworthy originals spanning must-see movies, scripted dramas, unscripted reality TV, comedy, kids and family, sports, news, specials, and events to super-serve the entire household. This is an extension to the commitment of authentic storytelling and bringing diverse stories to the world.

“This pioneering move amplifies our dedication to innovation, collaboration through partnerships, creativity, and global reach, it’s a great opportunity to further showcase the power and growth of African content across the markets. While encapsulating the business objective and growth spectrum of the brand, the decision also enables us to continue to focus on delivering unique stories from Africa to the world. ViacomCBS Networks Africa, now Paramount Global, will have the impetus to go forward in delivering on driving social change, diverse entertainment content creation, and global format production partnerships”, said Paramount Africa’s Senior Vice President, General Manager, and Peer Lead at BET International, Monde Twala. Please visit www.paramount.com and @ParamountCo on Twitter for more information about the company.

There’s something super special about festive seasons. It is a time for giving – whether it’s that warm smile you flash a stranger, or the box of food you offer that hardworking woman who cleans the streets, or even the cute little present you give to friends and family – giving with love is right at the centre of the season. 

This Christmas, Knorr and Lipton captured the true essence of the season by putting smiles on the faces of essential workers who can’t help but be at work while others spend quality time with friends and family.

They visited selected locations across Lagos to distribute boxes filled with food items like rice, Knorr cubes, bottles of vegetable oil, and more to nominated essential workers, especially those who do not have enough to celebrate.

Both brands are doubling down on their 12 Days of Christmas #SeasonOfThanks give away campaign to bring cheers and happiness to people who have been specially nominated by consumers on social media.

The campaign offered consumers the opportunity to win a ‘thank you‘ gift for people who have been instrumental to their survival this year, by posting stories on social media using the hashtag #SeasonOfThanks.

These unique stories depict how the nominated individuals offered a hand of help at difficult times through the course of the year.

How is that for a true #SeasonofThanks celebration?