For the 5th season of Knorr’s reality cooking-show, Taste Quest for amateur chefs, Red Media Africa deployed a media relations network to sustain conversations about the show in popular culture.
In 2018, Lipton launched a community-outreach campaign targeted at providing support for a 1000 widows.
Through this initiative, these women were provided with care packs and seed funding for small businesses.
To reach its goal, ‘Reasons to Smile’ campaign was amplified using prints, social media, blogs and radio platforms. As well as partnering with Non-Governmental bodies like God’s Wives, Hope for Life Initiative and Women and Orphans Empowerment Organization.
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Red Media Africa is the Public Relations (PR) Agency & Empowerment Marketing division under the parent company; RED, based in Nigeria.
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