#RamadanWithMaltina: This was a campaign that told a unique brand story around the importance of sharing and being a blessing to those around us during and after the holy month of Ramadan.
The Campaign re-echoed the beauty of sharing happiness with family and friends using the Niche Influencers as well as top-tier Print and Digital Platforms for amplifications.
Maltina Flavour Quest
MaltinaFlavourQuest: Iin December 2020, Maltina launched a TV Commercial adventurously introducing its new products: PINEAPPLE and VANILLA flavours. The brand featured the trio of its brand ambassadors namely: Osas Ighodaro, Rahama Sadau and Tomike Adeoye who traversed the three iconic locations Makoko, in the South West, Niger Bridge in the East and Argungun in the Northern part of Nigeria in search of the unique flavours.
The PR campaign created an effective communication that provided widespread exposure and publicity for the Maltina Flavour Quest TVC Display as well as the new pineapple and vanilla flavours which brought about a wide acceptance and favourable public perception for the new products and the brand across the country.
The goal was achieved by using the exciting TV Commercial Showcase to elevate Maltina’s image and partnership in giving back to the Makoko Society.
In February we were tasked with the responsibility of developing a campaign that will pass a beautiful message that urges everyone to reach out and help one another. The campaign aimed at reflecting the values that are synonymous with the month of Ramadan, compassion, giving, charity, and helping.
We engaged chefs, Instagram and Twitter influencers during the campaign and gave them branded Peak items which we implored that they share with their followers in return and give to people in their various communities to promote love which was the original reason for the campaign during the season of Ramadan.
In the space of 2 weeks the PR efforts garnered a considerably high social media coverage across various platforms on Instagram and Twitter which amounted to over 2 million impressions in total.
We deployed news releases about the Reddington Zaine Laboratory campaign on selected newspapers and online platforms such as Vanguard, Legitng, Ynaija, Nairaland, and a host of others.
To further create awareness about Reddington’s initiative, we used a credible health influencer on Twitter Aproko Doctor to amplify the message which garnered over 84 retweets and 1,200 likes.
Access Bank’s Avengers Endgame VIP Event
The long-anticipated finale to Marvel’s Avengers cinematic universe marked the end of a decade long global movie event.
To assist Access Bank’ s dedication to provide customers with world-class customer-relations, Red Media Africa amplified a loyalty reward campaign using the hashtag #AcessEndgame aimed at giving fans of the series a VIP experience.
#AccessEndgame measured a reach of 1,120,000 on social media and engaged 807,586 people through media channels and press partners.
Mitsubishi, one of the world’s biggest car manufacturers (nineteenth-biggest worldwide by production), launched its L200 series of trucks in Lagos, Nigeria. To publicise the new fleet in Nigeria, Red Media Africa invited an extended network of celebrities, social media influencers, and media partners for the launch event. Video content filmed from the event was promoted via social media while mentions in publications like Ono Bello, Style Vitae, Punch, Guardian, Business Day sustained post-event conversations.
For Valentine’s, we worked with Unilever’s toothpaste brand, Close Up!, for #GiveLoveAChance, aimed at encouraging people to show off their loved ones in respect of the season of love. We amplified this campaign through media channels and partner press.
Access Bank Sustainability Awareness Week
Revenue may be every brand’s cardinal objective, but today, avant-garde corporations are expanding their scope beyond profits to encompass economic, social and environmental sustainability.
As a market leader invested in the spectrum of human development, Access Bank hosted a 5-day series of workshops and events for sustainability awareness week.
Red Media Africa worked with Access Bank to amplify sessions and training themed on environmental sustainability, making lifestyle changes, community service and more.
The Power Speech
- Access Bank to boost small businesses in Nigeria with $280 million DFC financing
- “Is Hip-Hop Dead in Africa?” — Coco Ice, Elajoe, and more discuss on MTV Base’s quarterly Musicology series
- PARAMOUNT APPOINTS PAMELA KAUFMAN TO LEAD INTERNATIONAL BUSINESS AS PRESIDENT AND CEO, INTERNATIONAL MARKETS, GLOBAL CONSUMER PRODUCTS & EXPERIENCES
- Access Bank Plc becomes first bank certified against the Compliance Management System ISO 37301:2021 standard
- Access Bank to support education with $1.7m raised at 2022 UK Charity Polo Tournament