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October 20, 2021

Heineken Credential Campaign

  • Heineken Credential Campaign
  • The Credential campaign broke the internet with earned social media updates on top Nigerian social media platforms.
  • 41 Instagram account shared The Guardian Life Cover “The Chief” featuring Jidenna.
  • The credential ads were featured on MTV Base.
  • Over 40 Instagram accounts shared the Credential videos.
  • 85% positive comments on the Credential video posted on blogs and social media platforms.
  • Print Mentions.
  • Over 40 website mentions.
  • #NigerianLoveForTitles and #FunnyNigerianTitles – trended on twitter NigeriansLoveForTitles.

Award

Winner of The Sabre Award (World’s largest PR awards programme, recognising superior achievement in branding and reputation) for The Food and Beverage Category, 2018

Client

Heineken

Project Date

October 2017

Category

Market Reconnaissance

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Communication
July 22, 2021

Maltina Ramadan

Maltina Ramadan

#RamadanWithMaltina: This was a campaign that told a unique brand story around the importance of sharing and being a blessing to those around us during and after the holy month of Ramadan.

The Campaign re-echoed the beauty of sharing happiness with family and friends using the Niche Influencers as well as top-tier Print and Digital Platforms for amplifications.

Communication
July 22, 2021

Maltina Flavour Quest

Maltina Flavour Quest

 

MaltinaFlavourQuest: Iin December 2020, Maltina launched a TV Commercial adventurously introducing its new products:  PINEAPPLE and VANILLA flavours. The brand featured the trio of its brand ambassadors namely: Osas Ighodaro, Rahama Sadau and Tomike Adeoye who traversed the three iconic locations Makoko, in the South West, Niger Bridge in the East and Argungun in the Northern part of Nigeria in search of the unique flavours.

The PR campaign created an effective communication that provided widespread exposure and publicity for the Maltina Flavour Quest TVC Display as well as the new pineapple and vanilla flavours which brought about a wide acceptance and favourable public perception for the new products and the brand across the country.

The goal was achieved by using the exciting TV Commercial Showcase to elevate Maltina’s image and partnership in giving back to the Makoko Society.

 

Communication
May 16, 2021

Lipton Ramadan “Do Good”

Lipton “Do Good”

In May 2021 during the Ramadan period, the brand used the unique opportunity to connect with consumers on an emotional level by showcasing Lipton’s emphaty.

In a bid to promote the virtues of Ramadan, the leading tea brand, Lipton toured the North, Middle-Belt, and southwest regions during the campaign to extend a hand of charity to those in need as we amplify across all media platforms. Unboxing video generated over 146,093 views on Twitter and Instagram.

The hashtag #thinklessdomore trended for more than 5 hours on Twitter on starting from the 5th spot and rising to the first on the trend table with  148,889 potential reach,186.5k impressions, for 100 tweets.

The Brand didn’t just feed over two million Muslims with diverse fruits and tea across the North, Middle-Belt, and South West, they also shared other branded items to encourage them to also give generously to those in need during this Holy Month.

The campaign ran around the tagline “Think Less Do More” to help people to go beyond thinking about doing good,  but taking specific actions.

Client

Unilever: Lipton

Project Date

May 2021

Category

Public Relations

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Communication
February 26, 2021

Peak Ramadan

Peak Ramadan

In February we were tasked with the responsibility of developing a campaign that will pass a beautiful message that urges everyone to reach out and help one another. The campaign aimed at reflecting the values that are synonymous with the month of Ramadan, compassion, giving, charity, and helping.

We engaged chefs, Instagram and Twitter influencers during the campaign and gave them branded Peak items which we implored that they share with their followers in return and give to people in their various communities to promote love which was the original reason for the campaign during the season of Ramadan.

In  the space of 2 weeks the PR efforts garnered a considerably high social media coverage across various platforms on Instagram and Twitter which amounted to  over 2 million impressions in total.

Communication
September 29, 2020

Reddington Zaine Lab

Pr Amplification

We deployed news releases about the Reddington Zaine Laboratory campaign on selected newspapers and online platforms such as Vanguard, Legitng, Ynaija, Nairaland, and a host of others.

To further create awareness about Reddington’s initiative, we used a credible health influencer on Twitter Aproko Doctor to amplify the message which garnered over 84 retweets and 1,200 likes.

Communication
April 25, 2019

Access Bank’s Avengers Endgame VIP Event

Access Bank’s Avengers Endgame VIP Event

The long-anticipated finale to Marvel’s Avengers cinematic universe marked the end of a decade long global movie event.

To assist Access Bank’ s dedication to provide customers with world-class customer-relations, Red Media Africa amplified a loyalty reward campaign using the hashtag #AcessEndgame aimed at giving fans of the series a VIP experience.

#AccessEndgame measured a reach of 1,120,000  on social media and engaged 807,586 people through media channels and press partners.

Client

Access Bank

Project Date

April 2019

Category

Events

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Communication
April 10, 2019

Mitsubishi L200 Launch

Mitsubishi L200

Mitsubishi, one of the world’s biggest car manufacturers (nineteenth-biggest worldwide by production), launched its L200 series of trucks in Lagos, Nigeria. To publicise the new fleet in Nigeria, Red Media Africa invited an extended network of celebrities, social media influencers, and media partners for the launch event.  Video content filmed from the event was promoted via social media while mentions in publications like Ono Bello, Style Vitae, Punch, Guardian, Business Day sustained post-event conversations.

Client

Massilia Motors

Project Date

April 2019

Category

Events

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Communication
February 15, 2019

CloseUp #GiveLoveAChance

CloseUp #GiveLoveAChance

For Valentine’s, we worked with Unilever’s toothpaste brand, Close Up!, for #GiveLoveAChance, aimed at encouraging people to show off their loved ones in respect of the season of love. We amplified this campaign through media channels and partner press. 

Client

Unilever: CloseUp

Project Date

February 2019

Category

Market Reconnaissance

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Communication
November 10, 2018

Access Bank Sustainability Awareness Week

Access Bank Sustainability Awareness Week

Revenue may be every brand’s cardinal objective, but today, avant-garde corporations are expanding their scope beyond profits to encompass economic, social and environmental sustainability.

As a market leader invested in the spectrum of human development, Access Bank hosted a 5-day series of workshops and events for sustainability awareness week.

Red Media Africa worked with Access Bank to amplify sessions and training themed on environmental sustainability, making lifestyle changes, community service and more. 

Client

Access Bank

Project Date

November 2018

Category

Public Relations

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Communication

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