Category: News

RED Managing Partner to speak at Creative Enterprise Sessions, June 27, 2012.

The Managing Partner of Red Media Group, Chude Jideonwo has been invited as a speaker for the Creative Enterprise Sessions (Lagos 5.0) holding on June 27, 2012, to speak on the topic: The Future Awards as Case Study: Where Pop Culture and Development Meet.
The Creative Enterprise Session is a monthly interactive networking meet-up in Lagos that features over 500 entrepreneurs and would be entrepreneurs in the creative world. Also speaking at the event are Azu Arinze, Founder Yes Magazine and Ese Oraka, Consultant for Law Allianz.
The event will be between 10am to 1pm at the British Council Conference Room, 20 Thompson Drive, Ikoyi.


Whether you’ve owned your own business for years or you’re in the beginning phases of launching your startup, you’ve likely heard a lot about “building your brand.” But for many people, the whole idea of branding is a bit confusing. In fact, “brand” may seem like nothing more than a modern day business buzzword that people throw around to sound like they know what they’re talking about.

However, branding isn’t just another piece of silly business jargon. In fact, your company’s brand is essential to building long-term success. That said, I’ve lined out the following steps to help you understand what branding is and how you should go about defining your business’ brand.

Step 1: Define What Matters to You.

Before you can build your brand, you need to sit and decide exactly what values matter most to you and your company. These could include anything from fast customer response time to higher quality products to guaranteed services. Whatever these values are, you must define them from the start and purpose to never do anything that goes against them. By stating your values and sticking to them, you have completed the initial step to figuring out exactly what your brand is—you’ve also helped your customers begin developing that initial connection. However, something worth considering: should you ever compromise those stated values, your customers are sure to notice.

Step 2: Identify your niche and start carving.

It’s been said, “Go niche or go home.” Now I’m not sure who exactly said it, but whoever they were hit the nail right on the proverbial head. Your brand relies heavily on what niche you have chosen to operate in. in other words, you have to define the niche in order to know what customers to target for brand building. And incidentally, the smaller the niche, the easier it is to target your marketing efforts and the simpler time you have becoming an expert (big fish, small pond trumps small fish, big pond).



Step 3: Differentiate yourself in both word and action.

No matter what niche you end up settling in, it’s highly probable that you aren’t the only business living there. Everyone has competitors. So the next step in brand building would be differentiating yourself from them. In other words, what makes you different from the others in the eyes of your customers? You can achieve this through both words and actions. First, try to use different language in your marketing materials than your competitors. Otherwise you’ll end up sounding just like them and no one will be able to tell you apart. Secondly, differentiate through action by offering something different—be it a guarantee, a new twist to the product, or something else. Whatever you choose, just make sure it adds value to your product; value that goes beyond that of your competitors.

Step 4: Rinse and repeat.

Now it’s time to perform over and over again. Once your customers start to connect you with consistency, you’ve accomplished the final phase of building your brand.


Articles from: E.Releases (written by Mickie Kennedy)



You already know that social media can do wonders for PR. You also know that when handled correctly, you can build your brand and attract new customers via the web. But with so many companies getting into social media, how can you organize a campaign that’s going to set you apart?

Read More

Where are the innovators and entrepreneurs? Taruwa, Conversations for Change and the Co-Creation Hub host The Future Awards Town Hall Meetings this June!

The Central Working Committee for The Future Awards has announced three special-vehicle sector Town Hall Meetings in the month of June – in the build up to August 26, Nigeria’s biggest youth event, The Future Awards 2012.
The Town Hall meetings will be hosted by popular culture event Taruwa; Conversations for Change, which is an organisation for young professionals committed to nation building, the British Council’s Creative Enterprise Series and Lagos’s Co-Creation Hub, which has become a model for involvement and convergence with technology.
“This is yet another innovation from Nigeria’s most respected youth platform,” said Ohimai Atafo, who is chair of the CWC. “The idea is to have town hall meetings targeted at the broad sectors that the awards is interested in. You will remember that this year’s categories were segmented into Innovation, Creativity, Entrepreneurship, Entertainment, and Excellence in Public Service, and these town halls are focused on these.”

The town hall meetings are focused on generating the best nominations in the various categories as well as stimulating purposive discussions about growth and depth in relevant sectors especially for young people.
The CC Hub Town Hall Meeting is focused on such categories as: Innovator of the Year (Science & Technology), Innovator of the Year (Education), Entrepreneur of the Year (Technology) amongst others.
Themed ‘Hope and Courage’, the Taruma meeting is focused on such categories as Creative Artist of the Year, On-Air Personality of the Year, Entrepreneur of the Year (Entertainment) amongst others.
The ‘Conversations for Change’ meeting is focused on such categories as Excellence in Service (Government), Excellence in Service (Journalism), and Excellence in Service (Corporate).
There will also be a meeting with the Creative Enterprise Series held in conjunction with the British Council to focus on such categories as Designer of the Year, Entrepreneur of the Year (Style), amongst others.
The events hold on June 22, 24, 26, and 27 respectively. These meetings will complement the usual town hall meetings across the country’s geo-political zones. The Future Awards will visit Abuja, Port Harcourt, Calabar, Ife, and Awka.
The Future Awards Season 7 was launched on May 29 with the theme ‘Tear Down These Walls!’ For a full list of the award categories and other information about The Future Awards, visit or

The Awards proper hold on August 26, 2012. Media Partners include Channels TV, TV Continental, Wazobia FM, Nigeria Info FM, BellaNaija, LindaIkejiBlog, 360Nobs, Premium Times, NET, and Jobberman. The Official Media Partners are Y!, Africa Magic, and Cool FM.


Referred to by the World Bank as ‘Nobel Prize for young Africans” and “the biggest youth Awards in Africa” by the London Metropolitan University, The Future Awards continues to be the most influential and popular youth platform that identifies young people who have excelled at their work and by so doing inspire others, celebrates their achievements, and showcases them as role models to inspire a generation of Africans to believe in themselves and the future of their countries.

With outreaches to Ghana, Ethiopia and South Africa, The Future Awards has been described by respected leaders as “Africa’s biggest youth event” and in six years, has produced 126 winners and over 1,000 nominees. Our mission at The Future Awards is to inspire leadership and build enterprise.

The Future Awards presents winners and nominees from diverse backgrounds: from female farmer Mosunmola Umoru to internationally acclaimed author Chimamanda Ngozi Adichie, NASA scholar Tosin Otitoju to 1-second power change over inventor based in Ajegunle Otejiri Oghogori; Ndidi Nwuneli of LEAP Africa (MFR) to Dustbin Estate Advocate; Tolu Sangosanya. The last winner for Young Person of the Year, was Rolex Award winner and farm technology entrepreneur Nnaemeka Ikegwuonu – this is a critical mass that are positioned as leaders and whose collective influence can change the leadership equation for an evolving nation.

Tear Down These Walls! Nominations have now opened…


On May 29, Nigeria’s biggest youth event ‘The Future Awards’ organised an elaborate media and VIP launch for its seventh season. The event, which coincided with the country’s Democracy Day celebrations, took place at the Koral Reef in Ikoyi, Lagos.

In attendance were past winners and judges of the awards including Tara Fela Durotoye (Entrepreneur of the Year and Young Person of the Year), Uche Nnaji (Style Entrepreneur of the Year) and Tolu Ogunlesi (Journalist of the Year) who interacted with the media on the impact and influence of the awards.

This year, the Awards – unveiled as The Future Awards for Leaders, Entrepreneurs and Innovators – is themed ‘Tear down these walls!’ emphasising how far and how hard young people have worked to build a new system of innovation and values in Nigeria. The event unveiled the TV promos, radio promos, print and outdoor advertising that will drive the media campaign.

“The Future Awards led the charge: presenting over 1000 Positive Role Models (especially outside of entertainment) to young Nigerians and Africans over the past years, we have succeeded in establishing faith in country amongst blocs of young people, fundamentally altered for good the way young Nigerians are viewed as leaders, innovators and entrepreneurs,” said a speech by Executive Director of The Future Project, Chude Jideonwo. “What do we need? We need for government to get out of the way – to stop being an obstacle to the revolution powered by these young people. We don’t really need government to create jobs; we need government to create the atmosphere for these brilliant minds to create jobs for themselves and for other Nigerians.


“Where are the investors ready to take risks on our own Facebook or Groupon? Where are the venture capitalists able to drive and to push these young people far and beyond what even they think they are capable of? Where are the hubs structured to give rise to a flurry of ideas that work? Those are the walls that limit many young people from doing all that they can do, from being all that they can be. And we say: it’s time to tear down these walls.”


To emphasise this year’s focus, there are still 21 awards categories, but there are broken into seven broad sections that include categories include CHANGE, CREATIVITY, INNOVATION, ENTERTAINMENT and ENTREPENEURSHIP.


The event was anchored by designer and editor, Ohimai Atafo, who is head of the award’s Central Working Committee. “The season starts immediately,” he said. “We begin the town hall meetings to the six geo-political zones; we will also have special town hall meetings to spotlight innovation in specific fields, there will of course be the Nominees Reception for Charity, all leading to the awards in August – we are excited!”


Also announced were the media partners for Season 7. They include Cool FM, Wazobia FM, Nigeria 99.9 Info, Channels TV, TVC, Hip on TV,, Linda Ikeji, NET, Premium Times, FAB, Complete Fashion, TW, and LASAA. Official Media Partners are Africa Magic and Y! (


The Future Awards 2012 will hold on August 26, 2012. Nominations are now on via Nominations end at midnight on June 30, 2012.




Best Use of Advocacy

Best Use of New Media


Creative Artist of the Year

Designer of the Year

Excellence in Service

Excellence in Service – Government

Excellence in Service – Journalism

Excellence in Service – Corporate


Innovator of the Year – Science & Technology

Innovator of the Year – Education


Actor of the Year

Musician of the Year – Wizkid

Producer of the Year – Music

Producer of the Year – Screen

On-Air Personality – Radio

On-Air Personality – Television


Entrepreneur of the Year – Entertainment

Entrepreneur of the Year – Fashion

Entrepreneur of the Year – Technology

Entrepreneur of the Year – Media/Communication

Entrepreneur of the Year – General

The Ultimate Prize

Young Person of the Year



Referred to by the World bank as ‘Nobel Prize for Young Africans”, The Future Awards continues to be the most influential and popular youth platform on the continent. It identifies young people who have excelled at their work, celebrates their achievements, and showcases them as role models to inspire a generation of Africans to believe in themselves and the future of their countries.

With outreaches to Ghana, Ethiopia and South Africa and having visited at least 24 states in Nigeria, The Future Awards has also been described by respected leaders as “Africa’s biggest youth event” and in seven years, has produced 126 winners and over 1,000 nominees. Our mission is to inspire leadership and build enterprise.

To this end, The Future Awards has created authentic made-in-Nigeria superstars, outside of entertainment, fashion and the media. Winners include female farmer and face of youth entrepreneurship in Nigeria, Mosunmola Umoru; international author Chimamanda Ngozi Adichie, NASA scholar, Tosin Otitoju, founder of the Dustbin Estate Children’s Foundation Tolu Sangosanya, investor of the 1-second power change-over based in Ajegunle, Otejiri Oghoghorie, and the 2011 winner for Young Person of the Year, farm technology entrepreneur and Rolex Award winner, Nnaemeka Ikegwuonu. This is a critical mass of young people that are positioned as leaders and whose collective influence can change the leadership equation for an evolving nation.


The Future Awards, and its sister brand, The Future Project have thus become known and respected across the continent for being in the forefront of inspiring a new generation of leaders/leadership for Nigeria, working with the Africa Union, the US Government, the British Council, the Ministry of Youth Development, the Nigerian Presidency amongst other organisations.




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